Until March 31, BC Liquor Store customers will be able to support dry grad celebrations in their communities by donating $1 or more at their local BC Liquor Store. All donations will be distributed to high schools planning alcohol-free graduation celebrations.
This year, 54 school districts are participating in the campaign. The contributions by liquor store customers top up funds raised by parents, students and teachers who work all year to raise funds for dry graduation activities. Last year, BC Liquor Store customers across the province donated a total of $625,387 in support of dry graduation events.
The annual Support Dry Grad campaign is part of BC Liquor Stores public safety and social responsibility program. This program promotes the responsible use of beverage alcohol – a program that includes the prevention of underage drinking and promotion of zero consumption for minors. Chocolates are given to customers in recognition of their donation to the Dry Grad Campaign.
Now in its ninth year, BC Liquor Stores’ award-winning Support Dry Grad campaign has raised more than $2.3 million towards alcohol-free graduation events. In 2007, the Retail Council of Canada recognized BC Liquor Stores’ Support Dry Grad program with its Corporate Social Responsibility Initiative Award. This campaign has now been adopted by other Canadian liquor jurisdictions — Yukon Territory and Prince Edward Island.
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Contact:
Michéle Green
Manager of Communications
B.C. Liquor Distribution Branch
604 252-3029
604 838-1105