In-Store Campaigns

Summer Safety

It's summer and before school starts in September, families are out travelling on the road. Whether that's your family or not, when we think about enjoying the perfect vacation, the main idea is to collect good memories, not tragic ones. It just takes one drinking driver to create a tragic end to a perfect vacation.

This month, we're taking the opportunity to encourage our customers to think about road safety - Don't Drink and Drive. Signage in the stores depict a little girl holding a starfish that she's collected on the beach, on vacation with her family and show the message "Collect good memories, not tragic ones. Don't drink and drive."

As the tail end of summer approaches, everyone at BC Liquor Stores wishes you a happy and safe summer!

In-store Campaigns Archive
Previous campaigns are available below. Simply click on any of the thumbnails to learn more or click the PDF link to download the poster.
BC Liquor Stores Responsible Use January 2012 campaign
Jan 2012
PDF
BCLDB Responsibility Campaign December 2011 Counterattack
Dec 2011
PDF
November Social Responsibility campaign image.
Nov 2011
PDF
October Social Responsibility message at BC Liquor Stores
Oct 2011
PDF
Alcohol & Pregnancy Don't Mix
Sep 2011
PDF
Aug 2011
PDF
BCLDB Boat Safe campaign image of young man on boat wearing PFD.
Jul 2011
PDF
BC Liquor Stores social responsibility message for June 2011
Jun 2011
PDF
Know Your Limit responsibility message image, man holding drink
May 2011
PDF
underage drinking in BC
Apr 2011
PDF
Dry Grad 2011
Feb 2011
PDF
Snowboarder catching air on top of a ski slope in the sunshine.
Jan 2011
PDF
Dec 2010
PDF
Nov 2010
PDF
Oct 2010 (All day)
PDF
Sep 2010 (All day)
PDF


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Cocktail Recipes book cover.

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