Keep Alcohol Off the Slopes

Whatever the winter snow activity, the message to all is clear: stay safe and keep alcohol off the slopes. Enjoy after the activities are done for the day.

During January, we encourage customers to responsibly use alcohol. That means not consuming alcohol while or just prior to engaging in winter snow activities. Whatever the activity — snowboarding, skiing, tobogganning or snowmobiling — there is an element of danger so a clear head is the best way to keep safe.

Visuals and signs like the one on the left are displayed in all stores to remind everyone that responsible use helps to ensure a safe winter.

Have a safe winter and enjoy responsibly.